Prince Harry and Meghan Markle are trying a new strategy: Prince Harry and Meghan Markle are trying a new strategy.

According to The Daily Express, this is all part of what is being called the "Sussex Rebrand," and the couple is "taking a new path and trying to stop making claims against the royal family," the magazine reports. Instead of focusing on the royal family, Harry and Meghan plan to "carve out new projects, build the Archwell brand, and distance themselves from the farm."

Harry and Meghan were only married for 20 months, from May 2018 to January 2020, when they stepped down from active membership in the royal family in exchange for a life in the United States. Since then, the two have appeared in a bombshell interview alongside Oprah Winfrey in March 2021, released the eponymous Netflix documentary Harry & Meghan in December 2022, and in addition to numerous interviews in print and on television, Harry last month released his explosive popular memoir, Spare. All of these projects are largely premised on Harry and Meghan's experiences within the royal family, and the couple has been talking about their experiences as a couple within the royal family longer than they have actually been a couple within the royal family.

However, according to the Daily Express, Spare is the last of the Sussex couple's "look back projects," and Harry himself told ITV's Tom Bradby:" Now we can focus on looking forward," he told the interviewer, "and I'm excited about that."

This new approach, the magazine reports, "is aimed at improving their reputation and making peace with Harry's family." Royal family expert Afua Hagan told the Daily Express that Harry and Meghan will shift to projects with new content "rather than what happened to them before," such as supporting charitable causes and continuing to build their shared nonprofit, Arcewell. The Daily Express," she told the newspaper. She said she will not have to talk about the royal family as much as she has in the past, but that doesn't mean interviewers won't try to get in there. She said, "There's no reason why interviewers won't ask them," but Harry and Meghan, who have "reached saturation point" with the number of attacks on the royal family, probably won't take the bait.

"We can't keep repeating the past forever," Hagan says. 'It's only going to cause pain.' Hagan added that it is important for the couple to reconcile and "get on with their lives."

Public relations expert Shannon Peerless of branding firm 10Yetis told the Daily Express that she does not believe the Sussexes will escape the heat over their relationship with the royal family: "Harry and Meghan's drama may subside in the not-too-distant future. "Harry and Meghan's drama may die down in the not-too-distant future, but the feud with the royal family will unfortunately follow them for years to come," she said.

"Even if a reconciliation does occur, which is certainly possible, the spotlight will be on the two of them and the rumor mill will never again be the same."

As part of the rebranding, royal historian Marlene Koenig, from the Duke and Duchess of Sussex, and from being known as "Mr. and Mrs. Sussex," will change her last name to take the Mountbatten-Windsor surname, the first name their children, Archie and Lilibet, have He even suggested the possibility.

"It makes a lot more sense," Koenig said, "and it would eliminate a lot of tension.

If the couple chooses to do this on their own, she says, it would signal to both England and the farm that they are ready to "stop cashing in" on their royal status.

"They need to become more than titles and do more than use their connections to establish a new life in America," Koenig says.

All of this has led to rumors that Princess Meghan may be in negotiations to write her own memoir.