"Clickbait" spoilers ahead Netflix's latest thriller, "Clickbait," may have a twist unlike anything you've ever seen, and the premise of the eight-episode series is exactly what it sounds like: a family member, Nick Brewer ( Adrian Grenier) is kidnapped and filmed holding a sign that reads "Death by 5 Million Views." His family, his sister Pia (Zoe Kazan), wife Sophie (Betty Gabriel), sons Kai and Ethan, and internet users search for him, but they cannot surpass the viral video's views. Now a man is dead and everyone wants to know why and how.

The investigation into Nick's death unfolds with twists and turns, and his family investigates his secret dating profile. Each of Nick's family members is given an episode to follow their shock and confusion over whether Nick is the good guy they knew or the stranger they discovered him to be. The finale of "Clickbait" does not disappoint, with a surprising conclusion that ties up all of the Brewer family's loose ends.

The conclusion to the central mystery of "Clickbait" begins when Kai (Camaron Engels) shows up at the address he found for Nick's catfish. He comes face to face with Dawn (Becca Risch), a 63-year-old administrator at Nick's workplace. In flashback, Dawn is a mild-mannered woman who welcomes Nick into his new workplace, arranges an IT job for him, and then takes him home for a glass of wine with her model train-loving husband Ed (Wally Dunn). But Dawn turns out to be more than she seems.

While holding Nick's phone, Dawn notices that he is receiving messages from a dating app and comes up with an idea. With access to all of Nick's photos, Dawn sets up several dating profiles that night using Nick's photos. She begins flirting with Sarah Burton, Emma Beasley, and several other women, even using a voice modulator to talk on the phone. She later said that she created the profile out of a mixture of boredom, frustration with her inattentive husband, and a desire to be "someone people need."

Trigger warning: there is a reference to death by suicide ahead. Eventually, Ed learns of his wife's catfish profile and gets into a huge argument. Unfortunately, the argument coincides with Sarah's contact, and an upset Dawn sends that stern goodbye message. Then Sarah kills herself and Simon finds the profile, kidnaps Nick, and posts the video. After Simon convinces Nick that he didn't know Sarah, he releases Nick.

Instead of going home to safety, Nick goes straight from Simon's warehouse to Dawn's house. Nick confronts Dawn with a fake profile and says that only Dawn, who previously confided in him about Sophie's affair, has access to Nick's photos and knows his personal information. While Nick threatens to expose everything, Ed appears behind him and hits him with a hammer. In other words, Ed, who appears in the finale, was the killer all along.

Kai is puzzled by the presence of his father's colleague at Catfish's address, but accepts her invitation to enter the house. While Sophie and Pia search for him, Dawn and Ed take Kai to their trailer and take his cell phone. Luckily, Kai had given Dawn's address to Sophie and Ethan, and the police are right behind them.

It turns out that Dawn and Ed covered up Nick's murder together, and Dawn confesses to cleaning up the crime scene. It was also Ed's car that ran Emma off the road, so it is believed that the threatening phone call was also the work of the couple.

Kai overhears the couple's confession just before he taps on the window and runs away. The police are a step behind and arrest Dawn, while Ed finds Kai and pulls a gun on him. Dawn baffles Ed and lets Kai go, and the police shoot and kill Ed in the standoff.

Clickbait kept viewers on the edge of their seats until the very end, and the killer turned out to be a character we didn't even meet until the finale. Naturally, fans shared their shock on Twitter, commiserating over the fact that the show played us (with lots of clown faces) and applauding the simultaneously engrossing script.

The finale ends with the grieving but united Brewer family attending Nick's funeral; "Clickbait" concludes with most of the loose ends tied up, at least for the Brewers. There are some questions that viewers can hold onto with anticipation for the second season, such as "Will Dawn go to jail?" and "Will Emma have access to the Internet again?" but for now, the stigma of Nick Brewer has been cleared.

As for the possibility of a second season (opens in new tab), creator Tony Ayers says he is "willing to do it. "In an interview with Entertainment Weekly (opens in new tab), Ayers continued the show's online whodunit format He said he would like to. 'I think it's very effective, especially for more sophisticated crimes,' he said. We want to satisfy the quality of the whodunit, but at the same time we want to delve deeper into the characters and give a 360-degree view of an event. I have some ideas for a season 2 or 3."