Like all of Rihanna's businesses, Fenty Beauty was founded on the premise of diversity. This popular beauty brand creates makeup suitable for all skin tones, markets to all genders, and is consciously inclusive in its advertising campaigns. Moreover, its highly colorful products are known to be fun to use. One of the brand's most popular products: this shade has just made a comeback after disappearing from the brand's product line for several months.

The cult following was one of the most popular requests the brand has ever received (perhaps rivaling fans' pleas for Rihanna to release a new album). In an Instagram story, Fenty Beauty featured countless comments from customers about the discontinued shades. Some of them included, "I hope they keep Fuchsia Flex forever," "Please bring back Fuchsia Flex," and most memorably, "If you bring back Fuchsia Flex, I will name my first born child Rihanna." There is even a subreddit dedicated to finding dupes of this shade, but to no avail.

The shade itself is a shimmery plum that straddles the line between purple and pink. Reviewers rave that it looks incredible on all skin tones, from fair to deep, and its high-intensity finish lends any look a dewy, extra luxe glow. It is one of eight colors that the universal lip luminizer comes in, and it is even formulated with shea butter so your lips can feel as good as they look.

Now you can purchase this long-awaited re-release on the Fenty Beauty website or at Sephora, Ulta, or Kohl's. If you are like us, you are ready to stock up on this coveted shade, this time, praying that it is here to stay.