Hot Girl 2024 is already in full swing. The idea is to continue the campaign to bring back purple eyeshadow that Rihanna started in mid-December.

Meghan showed up in Times Square just after midnight on Monday, January 1, to kick off the new year on the best foot (seriously, she also announced a shoe collaboration) with a medley of hits on New Years Rockin' Eve. For the event, she opted for a completely violet ensemble, from her custom metallic Nike outfit to her highly anticipated sneakers and, yes, the always exciting eye shadow.

"No one can convince me that purple is not HER color," a fan wrote in Megan's Instagram post that evening. Another added, "You look like a sexy purple Power Ranger."

For the eyeshadow look, the "Savage" performer took advantage of a range of cleverly blended violet hues in her signature cut crease, applying the brightest silver hue to the inner corner. The color darkened as it moved across the eyelid, ending with the sharpest edge of deep purple at the outer corner of the eye. She paired this shadow with major false lashes (which drew even more attention to the brown eyes), a glossy lined lip, and sleek, mid-parted, waist-length hair.

Not surprisingly, the rapper's nails were also stunning. In her signature long stiletto style, her purple chrome manicure was covered in tiny jewels. No offense to tradition, but staring at this nail art was much more exciting than watching the drop.

Megan has been obsessed with this shade lately. Over the weekend, she shared an ad for Planet Fitness, where she rocked another totally purple outfit, this time adding lavender hair to the mix.

So is this the year of the violet? But with Rihanna and Meg (and the color purple) on their side, things are looking good for the royal hue.