Red is taking the beauty world by storm this season.

Red is taking the beauty world by storm this season.

Among the colors that scream glamour in the makeup world, red takes the cake. Associated with love, sexuality, and femininity, this color has been worn on women's lips, cheeks, and nails for centuries. In fact, some 5,000 years ago, women in Mesopotamia (present-day Iraq) crushed gemstones into a fine red powder and applied it to their lips. Red cosmetics in the ancient world were formulated with clay, algae, fish scales, vegetables, and berries, indicating that over the centuries people have consistently found ways to incorporate this striking hue into their appearance.

While red has not disappeared from the beauty industry today, recent trends have leaned more heavily toward minimal makeup, dewy skin, and nude (or near-nude) lips. Pamela Anderson's stunning campaign with Proenza Schooler epitomizes this fresh look that has overshadowed both high fashion and street style since the Barbie Pink phenomenon began to wane in Summer 2023.

But since 2024 began just a few days ago, red has suddenly made a stunning comeback. At last night's Lakers-Heat game in Los Angeles, celebrities sported striking red makeup, from Selena Gomez's deep red manicure to Tracee Ellis Ross' candy apple lipstick. These looks triggered posts from celebrities like Olivia Culpo flaunting red lipstick (and all-red outfits) and scarlet-toned ad campaigns like Helena Christensen's partnership with L'Officiel Liechtenstein, which saw social feeds swept the country. Megan Fox, meanwhile, has been showing off her bright red hair for the past few weeks. [Luxury beauty brands have also started 2024 with red products, including Dior's relaunch of its popular Rouge Dior lipstick, Yves Saint Laurent's new velvet matte cream lipstick, and Chanel's red camelia serum in a striking red bottle. decorated with red products. Gucci also recently introduced a new line of lip glosses. The collection includes a variety of shades, but red and clay shades take center stage. [I love the fresh, natural look, but I've been a fan of red lipstick ever since I started wearing makeup. I hope to have a vibrant year, both in beauty and in life itself.

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