Rihanna and Asap Rocky Announce First Collaboration
Rihanna and Asap Rocky have released a collaboration! No, it's not a new song or a third baby. It's Fenty Skin, a lip balm for both men and women.
The rappers have stated that their sons RZA and Riot are always the best collaborations, but their new partnership, Lux Balm, is definitely number three. Launched by Rihanna's Beauty Empire and featuring an ad featuring Rocky, the moisturizing lip product was officially unveiled on Thursday, January 4.
Rocky, a New York native, announced the launch in July when he rapped about Lux Balm on his track "RIOT (Rowdy Pipe'n)."
"Flossy, glossy, Nah, bitch, this ain't lip gloss / Lux Balm up in my palm / New collab' with my baby mom," he said, and in the music video a tube of the then-to-be-released product was He holds up a tube of the product that was to be announced at the time.
In a truly genius move, Fenty Beauty and Fenty Skin repurposed the clip for their ads.
"A new collaboration with [Asap Rocky's] palms [Lux Balm] and our favorite mom [Rihanna]. This juicy, vitamin E+shea butter packed Barbados Cherry lip balm instantly moisturizes and revives dry lips," the brand wrote via Instagram.
"It's slim, glides on easily and fits in your pocket so you can take it with you wherever you go."
In November, Rocky discussed future collaborations with Rihanna. Even though his music video had already been released, he gave no hints about the launch of Lux Balm.
"What could we team up on that would just, just smash and go crazy? 'I think we're doing a really great job of collaborating and creating kids,' he said. I think it's our best creation so far."
RZA, Riot, and Lux Balm: the most perfect trio.
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