Laneige Appoints Sydney Sweeney as First Global Ambassador
Since its founding by Korean skincare giant Amore Pacific in 1994, Laneige has become a brand known around the world, with popular products such as lip-sleeping masks and water-sleeping masks flying off the shelves and into countless bathroom cabinets (including mine). Two-time Emmy Award winner Sidney Sweeney.
"I couldn't be happier to announce the extension of my partnership with Laneige as their first global ambassador," Sweeney said in a press release. 'After years of trial and error, we have found the best skin care with Laneige products. After creating so many fond memories together on multiple campaigns, I look forward to our continued collaboration"
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Sweeney was already a brand ambassador in the U.S., but this global move not only demonstrates the magnitude and influence of Sweeney's international fame, but also the intention to take Laneige's popularity to greater and further reaching heights.
"Through the expansion of partnerships into all major markets, Laneige will be able to offer lip sleeping masks, lip glow balms, water bank cream moisturizers, cream skin toners and moisturizers, water sleeping masks, and 2024 We look forward to continuing to raise awareness among the more global public about our Barrier Boost skincare portfolio, which includes the brand's exciting new innovations," the brand wrote in the same press release.
The news brings a lot to look forward to, including more appearances from Sweeney, who has wowed people with both beauty and fashion this season, including on the red carpet. Furthermore, we await with bated breath the launch of Laneige's new line. Especially since Laneige products are already a big part of my skincare routine.
Until then, check out some of my Laneige favorites that I use.
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