When Kendall Jenner and Bad Bunny sat front row at Sabato De Sarno's Gucci debut show during Milan Fashion Week, we had no idea that their appearance was the soft launch before the hard launch of their forever immortalized in Gucci's new campaign unveiled this week. It never occurred to us that it was the soft launch before the hard launch of their relationship.

According to a press release from the luxury fashion brand, the campaign is called "Gucci Valigeria," and teaser photos show the couple at the airport, dressed in Gucci and ready to jump on a plane with ample Gucci luggage in tow.

Shot by photographer Anthony Sekraoui, the campaign "explores the intimacy of traveling together," and in one shot, Bad Bunny wraps his arms around Jenner as they sit atop a tower of Gucci luggage. In another image, Jenner sits in an airport chair, wearing Gucci from head to toe and looking at her cell phone. Again, Gucci luggage is the star of the show; in the third photo, Bud Bunny shows off his Gucci luggage on an airport escalator. In the last photo, the two are "redefining the appeal of the 1990s jet set" as they step off the escalator.

The items in the images are from Gucci's signature Savoy collection, which features "combinations of traditional design elements such as GG monograms and web stripes," according to the press release. Gucci also says the campaign features "innovative designs" that incorporate "fluorescent leather details" and "embossed GG" rubber leather styling, and that the new collection pays homage to Gucci's history while ushering in "a new era of adventure and luxury travel. Gucci's new collection pays homage to its history while ushering in "a new era of adventure and luxury travel.

Bad Bunny and Jenner were first linked in February of this year after being spotted on a double date with Haley and Justin Bieber. Since then, Jenner has been spotted at Coachella (where Bud Bunny headlined) and has since been photographed numerous times, from a basketball game to a romantic getaway in Idaho to a Gucci show earlier this month. A source tells People, "They are definitely in love and seem super serious."

And it looks like it's officially official, Gucci included.