I don't know how Kim Kardashian does it, but somehow each SKIMS campaign is more iconic than the last. When the 50-foot-tall Kim Cattrall showed up at 59th Street and 3rd Avenue in New York City last week dressed in the lingerie brand, I thought the SKIMS team had done enough marketing for this season. But then Cardi B showed up with red hair.

The brand's latest campaign, released on Monday, October 16, features the Grammy Award winner modeling SKIMS' latest cotton collection, and in a clip posted on SKIMS and Cardi's Instagram account, the 31-year-old is on camera After glancing at it, she declares in a very innocent voice, "We're all wearing SKIMS." Are you?" She asks sweetly. The question is honest, and while the boxer/tank combination looks comfortable, there is a bigger question on my mind. When did Cardi's hair turn red?

For the past few months, the "Bodak Yellow" rapper has been rocking knee-length hair, mostly pin-straight. Just yesterday, she released a video on Instagram of her strutting around with her hair swinging back and forth. (The shot from behind is particularly stunning, with her hair hanging down past the tops of her knee-high boots.) Still, her hair appears to be a natural dark brown in this clip.

In another photo from the campaign, Cardi is leaning to the side, propping herself up on a white column. Her pose shows off the full extent of her hair. Parted in the middle and naturally wavy, the New York native's red hair is over half her height. Clearly freshly colored, her hair is the same color as Disney's Ariel and perfectly complements her princess-like length.

For the rest of the look, Cardi lets the outfit do the talking. Often preferring manicures as long as her hair, she opted for a simple, nude, almond-shaped design. The "Bongos" singer didn't mess up her makeup in an Instagram story she shared earlier today: ..... .40 inches of red hair without ruining ...... She said she liked the fact that she could wear it over her head.