Kylie Jenner Reveals the Moment That Convinced Her to Launch a Beauty Brand
We immediately associate Kylie Jenner's cosmetic empire (Kylie Skin, Kylie Cosmetics, Kylie Baby), but if we rewind back almost a decade, the reality star's journey to becoming a beauty boss was just beginning. Before her eponymous products and "Get Ready With Me" video, the now mother of two was simply playing with products. It wasn't until her sisters endorsed her that she had a talent for the industry.
"When my sisters started asking me to do their makeup, that's when I knew [I was good at makeup]," Jenner said in an interview with WSJ for The One series on YouTube, which premiered Wednesday, October 25. Before her makeup skills surfaced, she had a deep love for makeup. When asked about the moment she discovered her love of makeup, Jenner recalled a time in sixth grade when she went to school with purple cut-outs on her eyelids, even though all of her classmates had no makeup." That was probably the moment I knew this was for me," she explained.
Since becoming a mother, however, Jenner's aesthetic has changed. Instead of doing full-face beats, she "just embraces natural beauty." Jenner's natural charm is on full display in the promotion of her new fashion brand, Khy. This beauty maven is entering a new industry, and there is no doubt that her flawless makeup looks will be featured in this new era.
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