Loewe Expands Fragrance Lineup with Two New Elixirs
It's not every day that you get the chance to smell an entirely new and refreshing fragrance. But when Loewe launches a new fragrance collection, you realize that you are in for a totally unique olfactory experience.
A little more than a month after unveiling its latest perfume campaign, Botanical Rainbow, featuring Greta Lee, Loewe Fragrance has launched its Perfume Elixir Collection. Developing two scents from the original Botanical Rainbow campaign, the new elixirs - Solo Ella and Esencia - contain a surprisingly high concentration of essential oils at 30%. [Amplifying aspects of the Solo Ella Eau de Parfum, the sunset-inspired Solo Ella Elixir expresses harmony and healing, its delicate scent balancing fruity, floral and spicy accords and combining notes of pear, tuberose, sandalwood and musk
On the one hand, the fragrance has a very delicate, fruity, floral and spicy accord.
Meanwhile, the aromatic, smoky, and woody Essensia Elixir takes a more robust approach to the original fragrance with notes of leather, patchouli, vetiver, and amber.
Both are available at perfumesloewe.com for $185. The new fragrances come in glass block flasks and feature a gradation of the original perfume bottle colors and wooden caps. Solo Ella Elixir is orange, while Esencia Elixir is green. The purpose of the new packaging, the brand says, is to "create a visual connection to the original fragrance while also demonstrating an evolution and transition toward a broader vision."
Yet another reason to smell the Elixir fragrance.
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