Lizzo Launches Gender-Sensitive Shapewear: "We Support Every Body"

Lizzo Launches Gender-Sensitive Shapewear: "We Support Every Body"

Lizzo's shapewear brand YITTY was born out of a desire to create items for all bodies.

With its latest launch, the brand is true to its promise, recognizing that people's bodies are not only about size, but also about gender identity and expression. That's why they've created a fantastic new line of gender-affirming items for those who self-identify as "trans, non-binary, gender fluid, and gender non-conforming" and struggle to find shapewear that makes them feel most like themselves.

"Introducing YOUR SKIN by YITTY: Styles that celebrate YOU, launching late summer 2023," the brand wrote on Instagram.

"When we say we support all bodies, we mean it. We believe in radical self-love for people of all gender identities, including trans, non-binary, gender fluid, gender non-conforming, and other chronically underserved communities. So we decided to use our expertise to create a style that would serve just such communities.

"YOUR SKIN by YITTY was truly a passion project. Our new binder tops and tucking thongs, made from our famous headliner fabric, took two years to complete, and since the end of summer 2023, we will always sell these core styles at YITTY because it is our mission to continue to serve every body We will continue to sell these core styles at YITTY because it is our mission to continue to serve every body. And this is only the beginning. We hope you can feel the love we put into each and every stitch.

And so Rizzo continues to be a force for good in this world.

Fans were quick to praise her and YITTY's move in the comments.

"Crying in the club (my car)," one wrote.

"Thank you. Thank you, thank you, thank you. This gives me hope.

"Take my money Mother," another said.

"THANK YOU @lizzobeeating!!!! I have modeled for another underwear band that used me to represent me in a performative way and their items were clearly not designed for my body! I am so grateful to you and your thoughtfulness," someone wrote.

I feel so much love for this whole situation.

You may also like

Comments

There is no comments