Ulta Beauty is strengthening its product lineup with an entirely new luxury beauty category. The nation's largest specialty beauty retailer has just launched a select assortment of luxury brands in select stores across the country, and the entire collection is available online at Ulta's dedicated luxury beauty products page. (Opens in new tab)

Currently, luxury brands such as Chanel, Dior, Natasha Dunona, Hourglass, and Lancome can be found at Ulta. In addition, luxury fragrances from Tom Ford, Givenchy, Yves Saint Laurent, Gucci, Victor & Rolf, and Tiffany & Co. Expect more of your favorite brands to join the platform in the coming months.

Ulta's new expansion is part of its ongoing effort to become the preferred destination for Generation Z by offering a wide selection of beauty products across all price points and categories.

A few of our favorites from the newly launched luxury category are listed below.