Value: Max Mara teddy bear coat.

Value: Max Mara teddy bear coat.

Welcome to Worth It. Our weekly endorsement of notable new launches and bespoke collaborations in the world of beauty and fashion. Please consider what you see here worthy of your investment.

As temperatures continue to plunge into hibernation territory, no outerwear will protect you from the elements like the timeless Max Mara teddy bear coat.

Made from alpaca, wool, and silk and spun to mimic shearling, this stunningly luxurious faux fur jacket is "the epitome of understated everyday luxury," says Max Mara. Inspired by one of the Italian fashion house's archival silhouettes from the '80s, made from a fabric originally developed in a luxury German children's toy factory, the design was catapulted to fame on its debut runway walk in Fall 2013. Today, the coat has garnered a devoted following that loves its inviting feel and innate ease of wear.

Now, nearly a decade after its first encounter with fame, the Camel teddy coat continues to evolve in an array of classic shades like white, beige, navy, and burgundy, with cozy dropped shoulders and convenient deep recessed pockets.

"Max Mara coats have achieved a status that transcends trends. In particular, the teddy coat symbolizes craftsmanship and history. Recently introduced as part of Max Mara's iconic coat range, this outerwear continues to be favored across generations.

Thanks to Max Mara's pop-up at the Hotel Jerome in Aspen this week, you can invest in your very own teddy coat. But don't worry if you don't have plans to head to the mountains, as the mountain is just around the corner.

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