Gentle Monster is a popular Korean eyewear brand known for its cutting-edge sunglasses and eyewear. Now, the brand has collaborated with Jennie, a member of the K-pop band BLACKPINK. The collection "Jentle Home" is available today and offers a mix of styles that all have a different vibe. Choose from opticals, colored lenses, and oversized frames. Most notably, the collection features three different eyewear chains (open in new tab), one of the most popular trends for Spring 2020.

Renowned photographer Hugo Conte shot different versions of Jenny at home and pieced together her various poses into a single image. This eyewear collaboration was inspired by her childhood memories of teddy bears and dollhouses. The campaign represents the hopes and dreams of her childhood. This is Jenny's first time appearing in an eyewear campaign, and she broke the news last week on Instagram:

Prices are estimated to start at $250 for the metal frames, about $260 for the acetate styles, and $130 for the eyewear chains. All are available at gentlemonster.com (opens in new tab), and there will be a dollhouse pop-up in May 2020 at Sinsa-dong Garosugil in Seoul (social distancing rules apply, of course).

Jenny is paving the way into the fashion industry with these campaigns (she can be seen sitting front row at shows like Chanel (open in new tab)).

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