Johnny Cota designs his favorite streetwear
In today's world of work, socializing, and basically doing everything at home, the items we gravitate toward in our closets are comfortable, versatile, and easy to throw on. But when you reach the inevitable point where you need to expand your horizons beyond the sweatshirt you've had for years, Jonny Cota Studio (opens in new tab) (available on Amazon) is a chic street wear that also doubles as useful WFH gear A great place to start.
Jonny Cota Studio is the eponymous brand of designer Jonny Cota, which debuted on season one of Amazon Prime's Making the Cut (opens in new tab). Hosted by Heidi Klum and Tim Gunn, the fashion competition show premiered at the end of March (the entire season is now available for streaming) and follows 12 designers as they compete for a $1 million cash prize and the opportunity to take their established brands global The The winning look for each episode is chosen by a slightly different panel of judges each week - Crumb, Nicole Richie, designer Joseph Altuzarra, fashion editors Carine Roitfeld and Naomi Campbell, and super-fluencer Chiara Ferragni. The winner will be chosen.
The winning looks will be available for purchase on Amazon immediately following the show, and the overall winner of the competition (Cota) is currently selling his entire collection on the site, in addition to receiving mentorship from Amazon Fashion and a $1 million prize to invest in his brand.
Cota says that Metamorphosis, his debut collection for Progressive Streetwear, represents a transition to a more evolved designer with a femininity that his existing label, SKINGRAFT (opens in new tab) He says. The competition taught me a lot about taking off the armor," he says. I really like architectural design. I discovered the lightness of fabric, the lightness of design, and a certain simplicity."
The pieces in his collection, which includes dresses, sweaters, pants, and accessories (many designed to be worn unisex), are handmade in Bali and incorporate bamboo as an environmentally friendly element. The judges on the show were so impressed with the line and Kota's commitment to sustainable manufacturing that Crumb and Campbell purchased several items from the designer's pop-up store in one of the final challenges. Upon seeing the collection, Ferrani said, "Every item looks effortlessly cool. I can see people wearing them in all sorts of different ways."
The collection was also featured on the website of the designer's pop-up shop.
After the final episode aired and Metamorphosis became available for purchase on Amazon Prime, the collection sold out within 24 hours, according to Cota's Instagram post. [According to Cota's website (opens in new tab), there will be a full restock in July. Until then, you can watch the show and purchase our picks from the collection below!
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