How Editors Around the World Buy Beauty Products Online
Going into a store to check out a beauty product is a bit... It's kind of weird. Wear gloves? Look at them without touching them? That's literally what beauty enthusiasts around the world are trying to figure out right now. So we asked five Marie Claire beauty editors how they handle their hair, skincare, makeup, and fragrance purchases in the age of socially distanced beauty buying, and what's in their online carts. U.S. shoppers can get the editors' exact picks below from Dermstore (opens in new tab), a trusted retailer offering some of the best beauty products in the industry.
My top tip for buying products online: after the spread of Covid-19 in Greece, online shopping is going mainstream. It is important to know your skin first and choose products and brands that you like. If you want to try a new product, look for online stores that offer samples. [If you can't find samples,] buy the smallest or travel size. That way you won't spend a lot of money and you won't cry if you don't like it! Also, [look for deals in email-only discounts and rewards programs based on purchases].
My beauty aesthetic is: Over the past few years, I have become a big fan of minimal, natural, no makeup. This is because I have learned to love my skin just the way it is, even if it has acne. I believe that true beauty is flawless and unwashed. I wake up every morning, clean my skin, apply moisturizing cream, a little mascara, color on my lips, a little perfume, and in just 10 minutes I am ready to start my day in a positive mood.
Advice for buying products online: It is best to make a virtual appointment with a [beauty] specialist or dermatologist. They can help you understand if the products you are thinking of buying are right for your hair or your skin. There are also virtual try-on apps that can help you find the makeup that looks best on you.
I always have this on my shopping list: always looking for a new cleanser, sunscreen, and moisturizer, especially for the eye area. I am also interested in the world of fragrance and am always interested in learning about new perfumes and their ingredients.
My top tip for buying products online: besides buying from reputable online stores, you need to know your skin type and read product reviews (especially reviews from people with the same skin type as yours) before you buy.
My beauty aesthetic is natural, no makeup. If my skin is nice, I just apply sunscreen, primer, draw perfect eyebrows, apply mascara, and I'm ready to go.
My best tip for buying products online: women need to first read and research online about the products and ingredients they want to get. Look for websites and apps that use augmented reality to see how a particular makeup looks on different skin tones, and always buy from legitimate websites that have valid customer reviews and sufficient information about the products listed.
My beauty aesthetic is: I always opt for fresh makeup. I like earthy eye shadows and mascara that makes my lashes look beautiful. I also like bare skin. It's very liberating and feels more real. Makeup should be natural and the less the better!
Advice for buying products online: try mini sizes! Try a mini-size and then try the product (and your hair, skin, lips ......). If you fall in love with the product, you can consciously buy the full size.
My beauty aesthetic is this: wet hair, lots of blush, a sprinkle of highlighter, and a burgundy matte lipstick type.
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