Miu Miu Launches New Vintage Upcycled Collection
For the holiday season, Miu Miu (open in new tab) presents an unusual collection of refashioned vintage clothing: Upcycled By Miu Miu, available exclusively at Miu Miu's 57th Street store, features 80 designs upcycled from vintage pieces. 80 designs.
The vintage garments are sourced from antique markets and thrift stores around the world. (From there, the Miu Miu team adds embellishments, stitching, ribbons, and paillettes to give the items the girly touch that is the brand's signature. )
The collection was first shown to actresses Elisa Vizzari and Chen Ren at the Green Carpet Fashion Awards on October 10. Elisa's dress was a 60's piece with gems and embellishments, while Cheng Ren's was a 30's design with crystal embroidery.
With this line, Miu Miu exemplifies how a brand can help the planet without sacrificing its high-fashion DNA. With more and more people looking to shop second hand, designers can begin to penetrate this market by adding a creative touch to items that have already had a colorful life. in the spirit of 2020, this is another way to increase customer confidence in the brand while also contributing to the greater another way to contribute to the greater good. Designers should take notice.
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