Jennifer Fisher Hoop has developed a cult following.
Like little black dresses and great jeans (opens in new tab), hoop earrings are a timeless classic. As Sandra Garcia writes in The New York Times (opens in new tab), hoops date back 5,000 years to the Nubian civilization in Africa (now Sudan). In ancient Egypt, hoops were worn by both royalty and commoners, and non-royalty was buried with earrings in preparation for the afterlife. Later, hoops became a symbol of African and Latin (open with new tab) beauty. Garcia quotes André Leon Talley as saying, "Hoop earrings are a symbol of a beautiful people." Garcia quotes André Leon Talley as saying, "Hoop earrings are a symbol of a beautiful people. Going back to the present day, hoops are still used to enhance the beauty and style of women. This is no small feat in the world of fashion, where fashions change rapidly.
Jennifer Fisher is the woman behind the eponymous label, which has become widely known for its hoops and celebrity clientele. While not a pioneer in hoop earrings, Fisher is a pioneer in the jewelry industry, having developed a line that began with a single charm into a wardrobe of over 320 hoop styles. Available in yellow gold, rose gold, and silver, there is a color and texture to suit everyone.
"Hoops are the only jewelry style that can suit any face type or clothing style," Fisher explains. Today, Fisher is at the helm of an empire that is completely self-made.
There is a secret to why her hoops stand out from the rest: each style is hollow and lightweight, yet looks like a massive earring. As someone who wears five earrings in each ear, the weightless hoop earrings are a simple luxury that I will never turn my back on.
Fisher and her team are also always in touch with their clients. Says Fischer, "What most people don't know is that we offer a re-plating service to keep the hoops looking like new forever." So, if you wear them with a bikini during the hot summer months, the hoops won't get damaged."
Her team is also committed to helping customers find the right style for their face shape. She says, "Our sales team can send comparison photos to our clients, which is a great way to get a better idea of what they're looking for. Plus, Instagram is a wonderfully effective tool, and the highlights section of my page shows all the hoop styles I've seen and worn in multiple ways." Her latest way of styling hoops: a mini style that can be worn as earrings or as a mask holder.
Takeaway: these hoops will help you channel your inner Sad, but won't weigh your leaves down. A luxury that will stand the test of time.
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