What to Wear to Work (and Home): Elizabeth Reese, Founder, Chasing Paper
In our bi-weekly series, we ask female executives, founders, CEOs - basically boss ladies - about their "power suits," the clothes they wear every day to conquer any job.
Thanks to the COVID-19 craze, we are spending more time at home than ever before, and as a result, some of us have taken on the job of becoming interior decorators, or at least interior design enthusiasts. Rebuilding a gallery wall to look great with a zoom call (opens in new tab) or finally getting around to building a bookcase is a great way to pass the time when you're stuck indoors. Those who want to spruce up their homes should consider the wallpaper brand Chasing Paper (opens in new tab). The company takes a modern approach to designing wallpaper, once associated with grandma's house, and makes it easy to use. Signature 'removable, installable wallpaper.
The idea came from founder Elizabeth Reese. 'I was living in a small apartment in the West Village in New York City. It was a pre-war building, so I couldn't do much to it, but I wanted to customize it," she says. At the time, Pinterest was just getting started, and wallpaper was something I saw a lot on inspiration boards. The wallpaper from my favorite restaurants looked upscale and luxurious. I wanted to get my hands on it."
Rees grew up in the printing world (her family owns the large-format printing company Kvin Nicholson), but she admitted she knew little about the business and almost nothing about the home decor space. She made a number of mistakes in her first year in business, but she was flexible and agile enough to learn from them and move forward. Along the way, he teamed up with a great mentor and, like any passionate entrepreneur with a burning desire to build a brand, said "yes to every lunch, coffee, and happy hour."
Chasing Paper launched more than 30 wallpapers in 2013, including stripes, polka dots, and chevrons. The company also worked with a Milwaukee artist and licensed some of her work for early designs. Today, Chasing Paper does four to six collaborations a year, but about 15 to 20 percent of its wallpaper designs are done in-house. The company has generated nearly $10 million in revenue since its launch.
The removable wallpaper comes in easy-to-use panels and has the texture of traditional wallpaper, but with less adhesive. Rees likens the wallpaper to "a giant sticky note" that can be removed from the wall without leaving residue or removing paint. (Chasing Paper also offers traditional wallpaper for those more familiar with its more specialized uses.) According to Rees, customers have been quite creative, putting the paper on their refrigerators and framing it as artwork.
"People want their paper to stand out and be a conversation piece. Bold colors and prints they've never seen before are popular, but some people want to add texture and prints in a subtle way." We want to create content that helps people think about wallpaper in different ways and inspire and motivate people to take on DIY projects."
[14Leeds said that an exciting new launch for the brand is coming in early 2021, including "floor stick and peel projects" and other "new product enhancements." With so many people hunkering down this winter to wait for vaccination day, DIY home projects seem like a good way to fill the time.
Before you start renovating your bathroom walls (as I'm thinking right now), read below about Rees and her personal style.
"With two daughters under the age of two, I spend my mornings waking them up and getting them ready. My husband and I take turns getting ready and I spend a little time brushing my teeth, washing my face, and choosing what to wear. Even in the middle of a pandemic, I always change out of my pajamas. I feel better that way and I can focus on my work; even now, nine months later, I still change every day."
"I decide based on my mood and the day. If there is a meeting, I dress smarter. If I have something to do on the production side, I'll dress casually, and if I plan to stay home all day, I might wear cute activewear. Wisconsin has very long winters, so I'll also wear warmer clothes.
I recently moved into a new house and have a larger closet than before. It is very interesting to see how the way I dress has changed now that I have more space to look at things. Before, I used to forget things without looking at them.
Also, I used to have unlimited access to Rent the Runway. When I was pregnant, I didn't want to buy clothes for my changing body, so during those years, I could feel stylish and fabulous [thanks to Rent the Runway] without spending a fortune on clothes to wear for three months while trying new brands. I love the idea of exploring, and even though I don't do subscriptions now because I have nowhere else to go, I think that's a really fun way to dress"
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"I just bought my first pair of Everlane jeans and it's too late to note, but not only are they comfortable, they make me feel great instantly, I just bought them a month ago and I'm hooked. I also bought a chunky cardigan.
Lately I've been trying to get into the habit of wearing jewelry, even if it's something as simple as a gold hoop or necklace. Jewelry makes me feel sophisticated and put together. Jewelry adds to my routine and rituals. I need extra time for myself in the morning. Right now I'm into gold jewelry and have a few items from my friend Whitney's store, Orange and Blue. She does a great job of sourcing items from labels like Lizzie Fortunato (opens in new tab) Before COVID, I went to a local jewelry store and made two simple gold necklaces. It was cool to make something and support something local to my city.
[Shoes are] cool sneakers or black leather boots. I don't really wear traditional heels. My favorite sneakers are from Gola and I love Allbirds. For boots, I love Sam Edelman boots, and I also have a pair of Zara boots that I bought two seasons ago that are comfortable and go with everything. As far as my wardrobe goes, it's pretty simple."
"Smart, casual, and evergreen."
"Keep going. Don't stop.
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