Dior's New Video Series Supports Women with Power
On International Women's Day, Dior announced a new chapter in its women's empowerment initiative, using the hashtags #DiorStandsWithWomen and #DiorChinUp. Charlize Theron, long the face of Dior's iconic J'adore perfume, is working with the brand through her foundation, the Charlize Theron Africa Outreach Program (CTAOP) (opens in new tab), to provide college for women in sub-Saharan Africa Scholarships support.
To highlight this campaign, Dior created a film that amplifies the voices of passionate and powerful women such as actresses and activists Natalie Portman and Yara Shahidi, architect India Mahdavi, and figure skater Kim Yu-Na. Their desire is to positively impact the world and bring attention to their respective causes.
The full series of videos and stories of these amazing women can be found on the Dior website (opens in new tab).
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