Before influencers were influencers, there were just cool girls with excellent taste and style. Olivia Palermo was one of those cool girls. She also crossed the crowded waters of influencers and today announced the launch of Olivia Palermo Beauty. This comes nearly 15 years after Palermo made her TV debut as an ambitious socialite on the New York spin-off show "The Hills, The City," a rival to Lauren Conrad.

"I have always thought of beauty as a glamorous punctuation mark," she wrote in an announcement on her website (opens in new tab), and the series goes on sale today, May 6.

The Olivia Palermo Beauty wardrobe consists of four items, including a serum, a matte mist, two eyeshadow palettes, and three matte lipsticks." The packaging mimics my vintage gold bracelet. 'I think of Olivia Palermo Beauty as. Something to be celebrated and cherished like an heirloom, but used every day." Palermo is also a longtime advocate of skin health, which is why she chooses complexion products alongside color cosmetics.

Olivia Palermo Beauty also follows EU regulations and eliminates more than 1,300 banned ingredients, including parabens, sulfates, phthalates, mineral oil, and talc. [For example, the serums contain hyaluronic acid and peptides as well as ultra-fine pigments that reflect light and enhance radiance. Lipsticks are formulated with kaolin and plant-derived carnauba wax and come in three OP-approved shades: Santa Fe, Rosebud, and Chianti, all neutral colors ranging from peach to burgundy.

Palermo said the range, created in partnership with Paris-based Marie Claire Beauty Group, was two years in the making. For more information about Olivia Palermo Beauty, visit her on Instagram @OliviaPalermoBeauty (opens in new tab).