Few products in the beauty world have a cult following. Sure, there are products that have viral value. There are trendy gadgets that overload Instagram feeds, but in the end, they don't live up to the hype. For a product to actually earn its place among today's beauty-savvy consumers, it has to be special. The Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette (opens in new tab) is a 14-pan eyeshadow palette that everyone from celebrity makeup artists to your favorite influencers have been talking about since it launched in summer 2016. For two days on Black Friday weekend (November 28-November 30), Ulta.com will be offering 50% off this palette. And it is sure to sell out.

A feast for warm-toned eyeshadow lovers, the Modern Renaissance Eyeshadow Palette is a must-have for virtually any occasion, whether to add a little definition to your crease or call it a day when your evening plans call for a more sultry makeup look features warm neutrals and berry shades that will suit virtually any occasion. The palette is inspired by Renaissance art, and the fully pigmented shades look as gorgeous on the eyes as they do in the pan. With nearly 13,000 rave 5-star reviews on Ulta.com, this is one of the highest rated, most versatile and easy-to-use It is one of the best-rated, most versatile, and easiest-to-use palettes on the market.

The majority of the palette is matte (11 colors to be exact), but it also contains two metallics and one satin shade. These eyeshadows are very opaque and have intense color payoff, so word to the wise: a little product goes a long way. That said, if blending isn't your thing, know that the shadows are formulated to be very blendable. While mattes are smooth and creamy, metallics can be worn wet or dry (though we're drawn to the subtle shimmer when worn wet). Best of all, these are one of the few eyeshadows that can be applied flawlessly to bare skin, no primer needed. And with an impressive staying power of 8 hours, you can go from work to happy hour without a touch-up.

The palette comes in an easy to travel package with a velvety soft exterior and mirror. It also comes with a double-sided eyeshadow brush to help you deposit, diffuse, highlight, and blend. Normally $45, but with the 50% off Black Friday sale, it's impossible not to stock up.