Kuyana is the latest fashion brand to bring reselling in-house
Luxury consignment sites have become a favorite place to buy and sell online. Some brands are even launching their own resale programs. Cuyana, known for its timeless designs, high-quality materials, and sustainable production practices, is one of the leading circular economy brands. This month they are launching a new Second Life program, Cuyana Revive (opens in new tab).
With the help of Archive technology (a marketplace that allows brands to incorporate used goods into their business), Cuyana Revive will allow consumers to buy, sell, or donate used goods. Participants can use Cuyana's product catalog to sell Cuyana items directly to buyers. The program accepts bags and small leather goods, while other Cuyana items are given to women suffering from abuse through the LA-based organization H.E.A.R.T.
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