Rizzo's signature shapewear brand, Itty, goes on sale
Spring means better weather (hopefully), brighter colors, longer days, and much more. If, like me, you're nervous about making sure you nail your wedding guest look this year, you may be looking into one of fashion's most controversial and anxiety-inducing corners: the world of shapewear. Shapewear companies often market themselves as shaming women into romanticizing a slim figure, but now there's a new player in the shapewear game who is changing that: the inimitable multi-talented Rizzo.
With her new shapewear brand, Yitty (opens in new tab), Lizzo says she wants women to feel "regally good" by abandoning the notion that shapewear needs to be uncomfortable or difficult to wear. Named after Lizzo's childhood nickname, Yitty opposes the notion that "beauty is pain" and that shapewear is meant to alter a woman's natural body shape. The line also covers a wide range of sizes and subverts outdated favoritism toward the slender by listing all sizes on the site, from 6X to XS.
Yitty has partnered with Fabletics, whose designs range from underwear to outerwear and everything in between. Take a look at this fun and functional collection with me. Below are some of the essentials I'm stocking up on for both wedding season and hot girl summers.
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