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In 2011, at the young age of 25, Olivier Rousteing was named creative director of French fashion house Balmain. Beyoncé, Gigi, and Kim are among the brand's followers. But Rousteing and the brand's supporters are not just devotees of his power blazers, bold bodycon dresses, and second-skin leather pants. They are supporters of Rustan's representativeness and determination as he fights to bring more to the fashion industry as the first black creative director to lead a French house. [Rustanding set out to reinvent the historical exclusivity of couture, while carefully referencing the Maison's historical fashion archives. His tailoring becomes sexy with open backs and short hemlines, and conservative materials like tweed become edgy with hardware and neon color schemes. His contemporary interpretations are not limited to clothing; in 2017, Rustanding revamped Balmain's accessory line with items for everyone, including candy-colored clutch bags for younger partygoers and laid-back quilted tote bags for the career-minded demographic The line now includes. [The 1945 collection of soft bags is an ode to Pierre Balmain, the founder of the brand who founded the French fashion house in 1945. The designs are inspired by vintage Balmain handbags, adorned with the heritage logo "PB" print and hardware inspired by the famous plaque in front of Balmain's Paris flagship store. Rousteing calls the bag bold yet practical for everyday use.

The Balmain 1945 Soft is available in synthetic leather, Monogram velvet, Monogram shearling, and pearl embroidery in small and medium sizes.