Kim Kardashian knows how to accentuate beauty. And while there's honestly nothing that can top her platinum blonde hair transformation at the 2022 Met Gala (sorry), her latest chop is pretty close. Ahead of her New York press tour, the reality star decided to cut her hair into a shoulder-length bob.

"BOBBSEY TWINS," the SKIMS founder captioned a selfie with Anna Wintour. In that photo, Kimmy's platinum hair and fresh haircut looked pretty perfect, and her friends and fans noticed it immediately. Her hairstylist, Kris Appleton (aka the person responsible for her entire hairstyle makeover), hit a series of white hearts in the comments section, while her mother, Kris Jenner, wrote, "Loveeeeeee."

The mother of four's recent hairstyle change was perfectly timed with the launch of her new business venture: SKKN BY KIM, a nine-piece line that has been in preparation for quite some time but launched on Tuesday, June 21. Focusing on skin rejuvenation and hydration, the products were formulated with the help of celebrity facialist and all-around skincare genius Joanna Czech, who has worked closely with the reality star for years. As for the packaging, Kardashian dreamed up the sleek taupe design with the help of interior designer Axel Vervoordt, who was responsible for the modern design of her Beverly Hills home.

"@skkn Ritual was born out of my dream to bridge the gap between the world's most renowned dermatology experts and homeowners looking for quality skin care. [Her brand includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, face cream, eye cream, oil drop, and night oil. Prices range from $43 to $95, but there are bundles to choose from for a "rejuvenating" experience.